The Kofola Group's MISSION is to create enthusiastically attractive brand-name beverages that will offer the consumer such functional and emotional value that they become an important part of the consumer's lifestyle.

The Kofola Group's VISION is to be the preferred choice of customers, employees and shareholders. By 2012 we want to become the number „two“ in the non-alcoholic-beverages market in the Czech Republic, Slovakia and Poland. Our goal is to have in each of these countries such brands in the segment of cola beverages and waters that will be in the 1st or the 2nd place in these segments; and to be in one of the first three places in the other categories.