Jupí juices and Jupík drinks offered by Kofola received medals for "Discovery of the Year" in the competition organized by the insertion of the daily “Gazeta Prawna” Przegląd Gospodarczy / Economic Overview. In addition, Kofola received the award “Consumer Laurel” in the category of juices and drinks.
The competition “Consumer Laurel” is a Polish national research, in which thousand of Poles specify those products, marks and generally available services in the Polish market that they evaluate the best. The objective of the project is choosing the most popular products and brands. Consumer evaluate the quality, general product recognition and distinguishability; they also mark the willingness to recommend the products to their acquaintances, loyalty to the product and the effect of the own experience on decision about purchase.
Those products entered the research that were marked by the consumers as new according to spontaneous and sufficiently frequent choices. With regards to the short presence in the market, the products were considered in the category of the "Discovery of the Year".
The award of "Consumer Laurel - Discovery of year 2007" for the Jupí juices and Jupík drinks was definitely influenced by the marketing event having been carried out consistently by Kofola since January this year. The design of the whole line of 100% Jupí juices available in 1l cartons was freshened up; there is arranged, juicy and colourful fruit in the contrast with the white background. Other products from the Kofola portfolio - Jupík drink for children underwent relaunch.
Information about Kofola
Kofola is one of the leading producers of drinks in Central Europe. The company is active in the Czech Republic, Slovakia, Poland and Hungary and it exports its products to other countries too. In Poland, a modern product plant was opened in the city of Kutno in 2005.
The portfolio of Kofola includes the traditional drink of the coke type - Kofola, produced according to an original recipe, a number of fruit drinks Jupí, syrups and concentrates, Jupík drink for children, the natural spring water Rajec, the grapes drink Top Topic, RC Cola - original American recipe, Capri Sonne and Chito Tonic.
In Poland, Kofola offers juices, fruit nectars and drinks with the Jupí brand, Jupík drinks for children and fizzy drinks Snipp. More information about Kofola and its products can be found at the following website: www.kofola.pl, www.jupiland.com and www.jupik.com.
Additional information:
Anna Kałaska Marek Kmiecik
Ciszewski Public Relations Kofola Holding a.s.
Tel. 022 488 41 50 M: +48 606 770 612
e-mail: akalaska@publicrelations.pl e-mail: marek.kmiecik@kofola.pl
www.ciszewskipr.pl