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Martin KlofandaPR Manager and Press Spokesman for the Kofola Group
klofanda@kofola.cz
GSM: (+420) 724 708 034
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Sales of Kofola exceed CZK 2.4 billion in the first half 2007
Prague, 23.7.2007 -Kofola, the producer of soft drinks, reports growth in sales for 23.1% in the first half of the year compared with the same time period of the past year. During the first six months of this year, the Kofola Group reached sales of its products and services in Central Europe of CZK 2,454,278 thousand. In addition, the Group increased employment in the whole Central-European region by 7% compared with June last year and now it employs 1,336 people.
“Growth of sales results from our long-time expansion in the Central-European Region. Thanks to new acquisitions that we have realized recently we keep increasing our production capacities. With regards to this development I believe that we are capable of becoming one of the three leaders in the soft-drinks market in
In the
“Besides important strategic steps and activities in the Central-European markets, also our innovations and novelties played their role in the product portfolio. Only since January we have prepared and launched four novelties for our customers or radically innovated products,” René Sommer, General Manager of Kofola Group for the Czech Republic adds.
Year 2007 - year of changes and innovations
The company representatives expected the growth in sales also due to product innovations that were planned for 2007. To mention just some of them, in February, the new functional water Rajec Bylinka was launched (spring water Rajec with extracts from thyme or balm). At the same time, also the new, trendier design of Kofola drink was introduced. Changes continued in the spring, in particular in the product line of the Jupí brand and Jupík, the fruit drink for children. The favourite line of Jupí fruit drinks and juices was extended by drinks in new attractive packages and non-traditional flavours. The Jupík fruit drink for children underwent total innovation of the product itself as well as its design and the style of communication with very young customers.
About the company Kofola, a.s.
The company Kofola is one of the most important producers of non-alcoholic beverages in the Central European region. It operates in the countries of the Visegrad Four, namely in the Czech Republic, Slovakia, Poland and Hungary, but also exports to other countries. It employs in total more than 1100 people. The product portfolio of the company includes a traditional coke beverage with the original Kofola recipe, a number of fruit beverages, syrups and Jupí extracts, the children’s beverage Jupík, the natural spring water Rajec, the grape beverage Top Topic, the genuine American RC Cola, and further brands: Capri Sonne, Chito Tonic, Snipp and Sentino. You can find more information about the company at www.firma.kofola.cz
