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The Kofola Corporation will welcome the arrival of spring with a new television spot, whose atmosphere and story with a surprise climax will please many an eye of the viewer. The spot is being broadcast from 3 April 2006 in both the Czech Republic and Slovakia and comes from workshop of the creative agency Kaspen and presents the version of this favorite drink on tap. The director Jakub Kohak filmed this spot and Milan Cajs, a member of the group Tatabojs, composed the music.
“The new advertisement for Kofola takes place on one lovely summer day at a swimming place and tells the story of two guys who want to win the favor of the girl of their dreams. The surprising denouement of the story ties in with the brand's traditional slogan – When you love it (her), there is nothing to solve,” added Karel Hrbek, the Senior Brand Manager of Kofola on the new television advertisement.
Among the characteristic features of the spot are creativity, originality and humor. Kofola is perceived in it as a drink that brings peace, friendship and refreshment.
For further information contact:
Martin Klofanda
PR Manager
Kofola a.s.
GSM: (+420) 724 708 034
Fax: (+420) 554 685 417